Όταν η διαφήμιση έχει αξιακό πρόσημο που ταυτίζεται με αυτό του καταναλωτή/θεατή τότε το διαφημιστικό μήνυμα
Διαφήμιση και Οικολογία ‘Before it’s too late…’ (WWF) © Agency: TBWA, Paris, France‘Save paper. Save the planet ‘ (WWF) © Agency: Saatchi & Saatchi, Copenhagen, Denmark ’Deforestation’ (Greenpeace) © Agency: LINKSUS, Beijing, China Διαφήμιση και Λογοκρισία ’Censorship tells the wrong story’ (Reporters Without Borders) © Agency: Memac Ogilvy & Mather Dubai, UAE ’Censorship tells the wrong story’ (Reporters Without Borders) © Agency: Memac Ogilvy & Mather Dubai, UAE ’Censorship tells the wrong story’ (Reporters Without Borders) © Agency: Memac Ogilvy & Mather Dubai, UAE ’Censorship tells the wrong story’ (Reporters Without Borders) © Agency: Memac Ogilvy & Mather Dubai, UAE ’Censorship tells the wrong story’ (Reporters Without Borders) © Agency: Memac Ogilvy & Mather Dubai, UAE Διαφήμιση και Δικαιώματα ζώων ’Animals are not clowns’ (Acção Animal) © Agency: Partners Lisboa, Portugal ’Animals are not clowns’ (Acção Animal) © Agency: Partners Lisboa, Portugal ’Animals are not clowns’ (Acção Animal) © Agency: Partners Lisboa, Portugal Διαφήμιση και Κοινωνική ευθύνη ’For some, it’s Mt.Everest’ © American Disability Association ’Liking isn’t helping’ (Crisis Relief Singapore) © Agency: Publicis, Singapore ’Liking isn’t helping’ (Crisis Relief Singapore) © Agency: Publicis, Singapore ’1988 – … Buckle up. Stay alive’ © Canadian provincial agency Société de l’assurance automobile (SAAQ) Διαφήμιση και Πόλεμος ’What goes around, comes around’ © Big Ant International ’What goes around, comes around’ © Big Ant International ’What goes around, comes around’ © Big Ant International ’What goes around, comes around’ © Big Ant International
