Όταν η διαφήμιση έχει αξιακό πρόσημο που ταυτίζεται με αυτό του καταναλωτή/θεατή τότε το διαφημιστικό μήνυμα
Διαφήμιση και Οικολογία
‘Before it’s too late…’ (WWF) © Agency: TBWA, Paris, France
‘Save paper. Save the planet ‘ (WWF) © Agency: Saatchi & Saatchi, Copenhagen, Denmark
’Deforestation’ (Greenpeace) © Agency: LINKSUS, Beijing, China
Διαφήμιση και Λογοκρισία
’Censorship tells the wrong story’ (Reporters Without Borders) © Agency: Memac Ogilvy & Mather Dubai, UAE
’Censorship tells the wrong story’ (Reporters Without Borders) © Agency: Memac Ogilvy & Mather Dubai, UAE
’Censorship tells the wrong story’ (Reporters Without Borders) © Agency: Memac Ogilvy & Mather Dubai, UAE
’Censorship tells the wrong story’ (Reporters Without Borders) © Agency: Memac Ogilvy & Mather Dubai, UAE
’Censorship tells the wrong story’ (Reporters Without Borders) © Agency: Memac Ogilvy & Mather Dubai, UAE
Διαφήμιση και Δικαιώματα ζώων
’Animals are not clowns’ (Acção Animal) © Agency: Partners Lisboa, Portugal
’Animals are not clowns’ (Acção Animal) © Agency: Partners Lisboa, Portugal
’Animals are not clowns’ (Acção Animal) © Agency: Partners Lisboa, Portugal
Διαφήμιση και Κοινωνική ευθύνη
’For some, it’s Mt.Everest’ © American Disability Association
’Liking isn’t helping’ (Crisis Relief Singapore) © Agency: Publicis, Singapore
’Liking isn’t helping’ (Crisis Relief Singapore) © Agency: Publicis, Singapore
’1988 – … Buckle up. Stay alive’ © Canadian provincial agency Société de l’assurance automobile (SAAQ)
Διαφήμιση και Πόλεμος
’What goes around, comes around’ © Big Ant International
’What goes around, comes around’ © Big Ant International
’What goes around, comes around’ © Big Ant International
’What goes around, comes around’ © Big Ant International
